Standards
Every journey begins with a single step. And step by step we are nearing our destination. Our aim is to reduce the negative environmental impact of our company’s activities and to become active environmental guardians. With the help of the bluesign® standard, the world’s strictest standard, we are able to examine and optimise our production process. With the ‘dirt bag’ project plus our commitment to the European Outdoor Conservation Association (EOCA) we are promoting concrete projects for environmental protection.
Have you read our corporate values?
‘Outdoor sport is at the heart of Deuter.’ And how true that is! We manufacture our products so that people can take them outdoors and spend many happy and exciting hours in the mountains or on their travels with them. The landscape is not just a backdrop; it is an essential part of the activity. Protecting that environment and taking a sensitive approach to plant life, animal life and their habitats is therefore ‘in the very nature of things’ for us. A healthy environment is synonymous with our existence – we are acutely aware of that.
We know that we have embarked on a long journey, and it can only happen one step at a time. But we have not chosen to take the easiest route. There are no shortcuts to be made in terms of quality and functionality. We are on a mission to find a harmonious balance between economy, ecology and social issues.
Products & Production
We all want it: to live in a better world. In a fairer world.
Wouldn't it be nice to know that everyone who works on a deuter backpack or bag earns a living wage?
Wouldn't it be nice to know that important social labour standards are respected in the production of your new deuter sleeping bag?
More and more buyers are rightly demanding fair conditions in production and trade - whether it's sports goods or breakfast cereals. We at deuter know: We have to actively do something about it. To ensure that our efforts do not fizzle out as individual actions, we join forces with others. deuter has been a member of the Fair Wear Foundation (FWF) since 2011 and has been consistently awarded FWF Leader status since 2013. Our common goal: socially just and environmentally friendly, sustainable production conditions.
Fair Wear Foundation: The idea
Our involvement in the FWF reflects an essential component of our 360° responsibility strategy. The aim of the Multi Stakeholder Initiative is to work with the participating companies and factories to improve working conditions in the production facilities of the textile and clothing industry, especially on site in the production countries. The consistent implementation and the fruitfulness of the efforts are regularly checked by the FWF's own employees as well as by independent experts. In addition, synergies are created among FWF members, as production often takes place in the same countries or factories and jointly coordinated optimisation is usually more efficient and less time-consuming.
Together we are strong
"You can't have fairness without fairness for each other."
Based on this insight, 130 brands from ten European countries have now joined forces with deuter in the Fair Wear Foundation. Together we pull together and have committed ourselves to compliance with the Code of Labour Practices in order to create fair business and production structures. FWF operates in eleven major producing countries worldwide, including Bangladesh, Bulgaria, China, India, Indonesia, Myanmar, Macedonia, Romania, Tunisia, Turkey and Vietnam. If the large, well-known manufacturers set a good example, the production partners cannot help but act in a socially responsible manner in the long run.
What does our commitment look like in concrete terms?
We do not engage in supplier hopping. We concentrate on only two suppliers for the production of our backpacks and sleeping bags. We have also limited the number of subcontractors. These partnerships have been in place for several decades. We have regular audits with the suppliers to check whether the standards are being met or where we can make improvements together. We have also agreed that the subcontractors are subject to the same fair working conditions as the main suppliers. The employees of these factories have access to FWF's complaints hotline. This creates mutual trust and reliability. "We decided many years ago that long-term partnerships are the right way to go," says Robert Schieferle, Managing Director at deuter. Paving the way for a fair future for all!
You can read numerous details about the Fair Wear Foundation and our measures in our Social Report 2019-20 and directly at the Fair Wear Foundation.
Textile Alliance For More Sustainability
With our backpacks and sleeping bags you can immerse yourself in dreamlike natural worlds. It is important to us that this beautiful world is polluted as little as possible. That's why we are involved in the Alliance for Sustainable Textiles together with many other companies.
With our backpacks and sleeping bags you can immerse yourself in dreamlike natural worlds. It is important to us that this beautiful world is polluted as little as possible. That's why we are involved in the Alliance for Sustainable Textiles together with many other companies.
deuter is the most popular backpack brand in Germany. This is also because we place high technical and functional demands on our backpacks and sleeping bags. But that alone is not enough for us. We want to produce outdoor equipment in an environmentally friendly, sustainable way and under socially fair conditions. We consider socially responsible production structures and supply chains to be no less urgent. A few rules for our production sites are not enough. Other suppliers, such as spinning mills, dyeing mills, weaving mills, outfitters and textile printers, are involved in the long supply chains leading up to the finished product. The more, the more difficult it is to track whether social and environmental standards are being met. This world is complex and difficult for us to understand as a single brand. That's why we pull together with other production partners and companies as members of the Alliance for Sustainable Textiles, or Textile Alliance for short. This alliance helps us to disentangle complexity and ensure transparency.
What is the Textile Alliance?
How do you master big tasks? You team up with others, share knowledge, share strategies and ideas. Teamwork and know-how sharing save work. Work that a single company could hardly do. Under this guiding principle, 86 companies and 14 business associations form the core of the Textile Alliance, which was launched by the German Federal Government in 2014 in response to the collapse of the Rana Plaza textile factory in Bangladesh.
Big players are represented here as well as medium-sized companies, adidas as well as Aldi, H&M as well as the outdoor outfitters deuter or Schöffel. They are complemented by 20 non-governmental organisations (NGOs) such as WWF or FEMNET E.V., trade unions such as the DGB and IG Metall and representatives of the German government.
Their common goal is to improve social and ecological conditions in global textile production. All measures are designed in such a way that member companies are responsible for taking action themselves. A comprehensive approach that fits perfectly with our 360° responsibility strategy. Our principle: "Together we are strong". We pursue this motto beyond the boundaries of the Textile Alliance. The alliance works together with the internationally active multi-stakeholder initiative Fair Wear Foundation, in which we are also active.
What are the priorities of the Textile Alliance?
The Textile Alliance wants to make a difference. That is why its activities are broadly based. The areas in which the member companies are active range from environmental issues to wage issues to fighting corruption. The focus is on eleven sectors:
- Freedom of Association & Collective Bargaining
- Discrimination, sexual harassment & gender-based violence
- Health & safety
- Wages & benefits
- Working hours
- Child and forced labour
- Anti-corruption
- Chemical use & waste water
- Environmental protection & use of resources
- Greenhouse gas emissions
- Animal welfare (incl. sheep farming)
How does the Textile Alliance work?
Like all other member companies, we prepare a report every two years. This self-critically documents the social and ecological conditions as well as the dangers of compliance violations. The Textile Alliance is a sharp sword against inaction. It requires member companies to openly and honestly analyse their production conditions. The new review process also ensures that a company fulfils its due diligence obligations and can demonstrate well thought-out risk management. The requirements to be met here form an excellent basis for the Green Button and Supply Chain Act certification process. At the same time, the Textile Alliance offers advice and tried-and-tested concepts. The more companies join the Textile Alliance, the more effective the measures will be.
The bluesign standard
Even mindfully produced outdoor gear leaves ecological footprints. At deuter, we want to keep them as small as possible. That's why we produce according to the comprehensive standards of the bluesign® system - out of responsibility for people, the environment and resources.
Sustainable textile production is everyone's business. You too. After all, you wear them yourself. Whether it's jeans for everyday wear, functional jackets or backpacks for hiking, biking or ski touring - their production is complex and can have a significant impact on people and nature. We want to reduce the impact. That's why we look for optimisation opportunities at all stages of the production chain - from the raw material to the finished product. This concerns the quantity, type and quality of the material as well as energy and water consumption, the handling of chemicals, noise emissions, resulting waste and occupational safety.
In our efforts for environmentally friendly manufacturing processes, we have been following the bluesign® standards since 2008. A coherent approach that fits ideally with deuter's 360° responsibility strategy.
How does bluesign® work?
Unlike many other eco-labels, the bluesign® system does not test the end product for harmful substances or residues of chemicals of concern. Rather, the entire manufacturing process of the components along the entire supply chain and materials of our backpacks and sleeping bags are subjected to an intensive compatibility check. The same applies to the impact on people and the environment caused by the necessary manufacturing steps.
Using the "bluesign® criteria", production processes and the composition of the components of an end product are tested and sustainably optimised. These are then "bluesign® Approved". In this way, a continuous chain of sustainable materials and work steps is created step by step, ultimately resulting in a "bluesign® product". Such a sustainable product consists of at least 90% "bluesign® approved" textiles and 30% "bluesign® approved" accessories. Our goal is to achieve 100% bluesign® certified components in order to provide the highest level of safety and maximum possible reduction of harmful substances.
Why are bluesign® standards important?
Chemicals play a crucial role in the manufacture of textile products. They are used for dyeing or impregnating, for example. According to bluesign®, more than 1000 different chemical substances are used in the production process. Of these, over 900 are of concern and must be managed accordingly. Questions regarding occupational health and safety but also disposal or handling of waste water are important aspects. Chemists and engineers from bluesign® have therefore compiled a "black limits" list. More than 800 substances are listed here, which can also be viewed publicly and are updated annually. They may not be used in production. With the help of the bluesign® standards, it is also possible to significantly reduce the use of resources in textile production. According to bluesign® statistics* (source: https://www.bluesign.com/de/business/unsere-geschichte ), water consumption is reduced by up to 50 %, energy consumption by up to 30 % and the use of chemicals by up to 15 %.
Which deuter products are bluesign® certified?
We are working on continuously increasing the share of bluesign® certified products. Currently (as of February 2021), 21 backpack and sleeping bag models in our collection have been awarded the bluesign® label: three Urban Daypacks, the Kikki children's backpack and 17 down sleeping bag models in the Astro range. In addition, almost all products already contain veritable shares of bluesign® materials and components.
Here you can find all our currently fully bluesign® certified products.
Why we chose bluesign® and not another eco-label
Keeping an overview in the jungle of eco-labels is not easy. We have deliberately chosen the strictest standard, with a very comprehensive, holistic approach to an important part of our work. bluesign® is committed to sustainable materials and production methods without any window dressing. We see our commitment together with bluesign® as an indispensable step against the overexploitation of people and nature. As an outdoor enthusiast who cares about sustainably produced equipment, you can rely on the following facts about our bluesign® products:
- Certified low-pollutant production along the entire supply chain
- No use of highly polluting substances
- An end product that is harmless to health
- Control of the limit values for the use of chemicals
Find out more about the bluesign® standard here: http://www.bluesign.com/
Away From PFC - Towards Environmentally Friendly Impregnation
EVERYWHERE YOU READ PFC-FREE? WHAT EXACTLY DOES PFC MEAN?
Perfluorinated and polyfluorinated chemicals, PFCs for short, are substances that are harmful to the environment and also have a major impact on our health. The chemicals are found in many everyday products such as cookware, paper, pizza boxes or textiles such as rain jackets. Once they enter the environment, they spread worldwide. Researchers have found traces of PFCs in drinking water, air, blood, polar bears and breast milk. Some PFCs can even negatively affect reproduction and cause cancer. The harmful fluorocarbons degrade only very slowly - over several hundred years - or in some cases not at all.
WHY USE PFC AT ALL?
PFCs are used for their water-, dirt- and grease-repellent properties and in breathable membranes, among other things. PFCs are particularly popular in the outdoor industry for impregnating textiles. Without the water-repellent coating, the material would become saturated with water, wet and therefore heavy.
THIS IS HOW DEUTER MANAGES TO IMPREGNATE IN AN ENVIRONMENTALLY FRIENDLY WAY...
For the sake of the environment, deuter decided several years ago to manufacture all its products without environmentally harmful fluorocarbons (PFC). But how? For a long time there was no comparable alternative to the harmful chemicals. It wasn't until Greenpeace launched the "Detoxifying our Clothes" campaign in 2012 that suppliers and the chemical industry began to develop alternative, environmentally friendly methods for impregnating textiles. Many outdoor companies - including deuter - are responding to this.
ALL DEUTER PRODUCTS WILL BE PFC-FREE FROM SPRING/SUMMER 2020
To ensure water- and dirt-repellent properties, deuter now uses a DWR (Durable Water Repellency) that is harmless to health and the environment and completely does not use PFC. This special surface treatment causes water to bead up on the outside of the textiles and the product remains dry. With this method, deuter is gradually coming closer to its goal: to only manufacture PFC-free products from 2020.
Animal Welfare
Sustainable natural materials should also be produced in an ecologically mindful way. That's why we rely on puffy, warming feathers certified according to the Responsible Down Standard (RDS) for our down sleeping bags.
How do you think it would feel if someone ripped your hair off your head alive without anaesthetic? Certainly not good. So it's understandable that plucking - the "harvesting" of down - from live birds has been banned in Europe since 1999. Do we still need a special standard that regulates how down from geese and ducks gets into sleeping bags? Yes. Because just as in meat production, existing laws provide a certain framework, but still leave loopholes in production that can lead to animals suffering - even if they are not plucked alive. That is why we have been using down that complies with the Responsible Down Standard (RDS) for the filling of our down sleeping bags since 2015.
What does the Responsible Down Standard stand for?
The Responsible Down Standard (RDS) ensures through appropriate controls that down and feathers come from animals that have not been unnecessarily harmed. This is because live plucking and stuffing during down production can result in serious injuries to the animals. The standard offers you and us the certainty that the entire production and supply chain is traceable, from the chicks to the cleaned down to the finished sleeping bag. Only if animal welfare is respected at all stages does the sleeping bag meet the specifications of the RDS certificate. That is why we only work with RDS certified suppliers who themselves only use certified down. You can recognise them by the "Responsible Down Standard" logo. Our finished deuter products that contain this certified down can then be recognised by the "Certified Animal Welfare" logo.
What specifications must be met?
In addition to the ban on live plucking and force-feeding, the RDS contains a number of other animal welfare provisions. These include:
- Sufficient feed, without competitive pressure from other animals in the husbandry.
- No use of growth hormones
- Avoidance of genetically modified feed, where possible
- Sufficient clean drinking water
- Clear rules on hygiene and space requirements for housing, sufficient outdoor space
Where does our RDS certified down come from?
The down in our sleeping bags comes from northern China, from free-range adult white ducks. These ducks are bred for the food industry. Their down is a by-product of meat production. This rules out live plucking. Foie gras is also excluded, as foie gras only comes from grey geese and, moreover, there is no demand for it in China. All RDS criteria and the traceability of the supply chain are checked unannounced by independent certification institutes.
What are the qualitative advantages of high-quality down?
Down is a miracle of nature - and probably the best protection against the cold. They come from the plumage of geese or ducks. The downy, puffy under feathers act like a large air cushion and thus protect better against the cold than any synthetic fibre insulation. Thanks to its high elasticity, down quickly regains its original shape - even if it was previously compressed in the sleeping bag's compression sack. In addition, down is extremely light and can absorb a lot of moisture. However, if down gets really wet, it loses its bulking power - like a loose powder snow blanket that suddenly collapses in the rain. Down from geese and eider ducks provides the best warmth.
Read here what you can do to maintain the insulation performance of your down sleeping bag for as long as possible.
Which deuter sleeping bags meet the RDS standard?
All our down sleeping bags comply with the Responsible Down Standard. They are filled with 100 percent certified down. The lightweight and excellently warming sleeping bags also meet the bluesign® standards. The impregnation is PFC-free. Environmentally friendly production, fair production conditions and the lowest possible impact on people and the environment are thus guaranteed. So you can feel comfortable in your deuter down sleeping bag with a clear conscience.
