Deuter Values

Our Vision

We develop and market highly functional, top quality outdoor products worldwide. Our brand enjoys an excellent reputation with customers.

Our Values

We enjoy our work. This is what motivates and drives us. With our authentic passion we can inspire our customers and convince them of Deuter products.

Outdoor sports is at the heart of Deuter. Our products are engineered to perform in the outdoors. Every one at Deuter takes personal responsibility to protecting the environment and to preserving nature for generations to come.

Deuter strives for long-term success. We do not believe in short term profit maximization. The fusion of economy, ecology and social commitment is the foundation for a safe future at Deuter.

Safety is important. This includes a safe job as well as safe wages. We can guarantee this thanks to the company‘s high reputation as well as our sustainable corporate approach, which is the core of the company.

The team defines the brand. We believe that it needs the team to fulfil tasks and to solve problems. Our actions are based on fairness, loyalty and tolerance. We respect and value our colleagues, customers and business partners. For us, it is a given to offer our support and also to accept support from others.

Leadership is something positive. It encourages motivation on all levels. We strive towards goals that we have developed together, that are clearly defined and transparent.

We believe in a good work climate. It guarantees a high identification with the company, the brand and our daily tasks. Our down-to-earth approach to work is defined by an open, trustful way of dealing with each other. Mutual respect is essential, in particular when it comes to integrating new colleagues.

Individuality is our creative core. Every single employee has the opportunity to realize and develop him-/herself. This requires the dedication to work independently – a dedication that has to be lived by each employee. We are committed to educate and train young people, to foster their personality as well as their professional expertise.

Reliability plays a key role for Deuter. We fulfil our promises and we are prepared to be measured by them. We take full responsibility for mistakes and are eager to always solve them to our customers’ complete satisfaction. We are reachable for our customers, business partners as well as colleagues and we believe in maintaining long business relations.

Specialization allows us to stay true to our key competence. This is what enables us to always be innovative and to stay ahead of the rest of the market. This is a crucial factor, because Deuter’s success is based on the brand‘s strong reputation. The competence applies to all levels: our products as well as all of our services.

Market orientation is the key to making our customers happy. Deuter products are not overloaded with superfluous extras – every single feature brings a true customer benefit. Similarly, all our services are customer oriented. We are continuously working on improving both by staying in close dialogue with our business partners and customers.

Our target: the highest expertise. We want to perfectly understand and master every single thing we do. A high demand that involves all levels: from customer service to staff training. We embrace complex challenges. We are focused and ambitious and we are always looking for the best solution.

Deuter is fully authentic brand. We are passionate about our work and the outcome. Every team member is active and loves the outdoors. We are a down-to-earth company and we stay grounded – even during great business periods. This mentality is reflected in our integrity and our friendly, loyal way of dealing with each other and our customers.